Employees Matter

Hello friends,  

Happy Monday! We are getting closer to Thanksgiving break. I don't know about anyone else, but I am definitely ready for a little break from school. My social media class is still trudging through Katie Paine's book Measure What Matters. We are getting towards the end, but this book has been very informative.

This past week we talked about employees and measuring what they think. A company's employees are one of its most important assets. Katie Paine says that employee moral and sentiment are closely tied to sales and profit. It is so important to have effective employee communications. You have to ask which messages are getting through to employees, how those messages are coming across and what media are they coming from.

In chapter ten, Paine discusses six steps to measuring employees. I'm not going to talk about all of them, but I will talk about the first step because I feel like its very important. The first step to measuring your employees is understanding the environment and figuring out where they get their information. An organization can conduct a benchmark study to determine this information. Surveys can be used to determine how company messages are getting through to employees. Paine also emphasizes that you have to figure out what is important to employees. If you know what is important to them, you can tailor your message so that they are more receptive. It is also very important to understand what employees think about the organization they work for.

I really enjoyed this chapter. Most of the time you only read about how to measure your target audience and how to better communicate with them. People some times forget how important employees are to a company. Without employees, a business can not survive. It is crucial to understand your employees and what is important to them. Happy and informed employees translates to effective and productive employees.

Until next time,

Katie